Series Sponsor: Cadent Welcome to The AdTech Forum (https://www.linkedin.com/company/the-adtech-forum/) - It’s the final chapter of our 5-part series on all things “Supply”. “It’s all about the viewer. At the end of the day, the advertiser is dependent upon the viewer and their behaviors.” - Jes Santoro We were graced with…
Series Sponsor : Cadent Episode 4 - Kyle Turner from Philo Philo's Kyle Turner brings some fresh perspective on the importance of communication, transparency, and accountability among advertisers, publishers, and SSPs to tackle major challenges like fraud, supply quality, audience accuracy, and competitive separation. Kyle talks with us about advocating…
Series Sponsor: Cadent Katya Shkolnik joins us from Future Today. Katya’s wealth of experience in the programmatic ecosystem sheds light on how premium content providers stand-out in today’s competitive market. In this episode, we dive into the evolving role of SSPs and how they help publishers optimize inventory monetization strategies…
Series Sponsor: Cadent Welcome to Episode 1 of our 5-part series on all things “Supply”! Our special guest, Erica Lamoreaux, brings invaluable insights from her extensive experience across agency holdcos, martech SaaS leadership, and media at renowned companies like Clorox and Workday. In this episode, we delve into the pivotal…
Series Sponsor: Flashtalking by Mediaocean In this episode, we talk with Nikhil Lai, of Forrester, on the intersection between creative and performance marketing - Nikhil is as sharp and well-spoken as they come. 4 Takeaways: - Creative Empowerment: Creative assets are the underutilized secret sauce in today's marketing mix -…
Series Sponsor: Flashtalking by Mediaocean In this episode, we talk with PepsiCo’s Ally Schnitzer on how she measures creative effectiveness, across the retail media landscape to drive sales. "ai is going to enable faster creative testing" - Ally Schnitzer Ally is wicked smart and has an edge working across multiple…
Series Sponsor: Flashtalking by Mediaocean We’re back with Episode 2, of our 5-part video series on creative adtech. In a dynamic rapid-fire discussion with Matt Yager, Performance Creative Lead at Uber. He shares amazing insights on the future of creative testing and advertising optimization. KMDhRW9MG3hL5CjU6MDp Welcome to TheAdTechForum.com
Series 2: Episode 2 of the The AdTech Forum Sponsored by Cadent Episode 2 - Jarred Wilichinsky from Paramount. Jarred Wilichinsky is the SVP, Ad operations at Paramount and brings an amazing perspective on the SSP space from the lens of an premium cross-screen provider. In this episode, we talk…
Series Sponsor: Flashtalking by Mediaocean Creative is the Final Frontier Ben Kartzman is the final episode of our inaugural 5 part creative series! We are delighted to have Ben Kartzman, the COO of Flashtalking, join us to talk about all things Creative. We are so grateful to our creative adtech…
This is the first episode of our 5-part video series talking Creative c/o of our sponsor, Flashtalking by Mediaocean AdTechGod(™) & Jeremy Bloom explore how #creative innovation can enhance the effectiveness of media campaigns with our first guest Bryan Simkins of Publicis. This episode promises to deliver hard-hitting insights on…
Ari and Eric review the best and the worst of 2014 and make some predictions about the future. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.
Tis the season…for ads that tug on your heartstrings. Which ones were in tune with all the right emotions and which ones were worth tuning out?
Weekly Advertising News | The Refresh In this week’s episode of The Refresh, we dive into the latest developments in the advertising world. - The US Supreme Court agreed to hear TikTok's case. Oral arguments begin January 10th to accommodate the January 19th deadline in which the current "ban" law…
Andrew Lipsman is an Independent analyst, formerly eMarketer, NPD, Comscore. We talk retail media trends, Walmart-Vizio, etc. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.
Alysa Hutnik is a privacy law expert at Kelley Drye & Warren and she and Alan talk about the strange phenomenon of CPIA lawsuits using wiretapping statutes.
AdTechGod interviews Inderpreet Sandhu, Head of CTV Platforms and Ecosystems at Google. They discuss Inderpreet's journey into the ad tech space, the evolution of advertising formats, and the importance of user experience in streaming. Inderpreet shares insights on YouTube's growing dominance, the positive trends in the ad tech industry, and…
Weekly Advertising News | The Refresh In this week’s episode of The Refresh, we dive into the latest developments in the advertising world **Spoiler alert: none if it involves a holding company - TikTok is doubling down on efforts to save it from being down and out of the US…
Jeremy Bloom interviews Aashish from TikTok For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.
In this episode of the Advertising Forum we discuss the importance of attention metrics in mobile advertising, featuring insights from industry experts Mark Guldimann (Adelaide) and Richard O'Sullivan (InMobi). The discussion covers the impact of attention metrics on advertising outcomes, the challenges brands face in adopting these metrics, and the…
Jeremy Bloom interviews Aashish from TikTok For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.
🍸 Speak Easy! 🍸 🗓️ Date & Time Panel Discussion: Wednesday, January 8 | 2–3 PM Happy Hour: Wednesday, January 8 | 3–4 PM 🗺️ Venue The Barbershop Cuts & Cocktails inside the Cosmopolitan Hotel 🍸 What’s Happening? 🕰️ 2–3 PM: Join Magnite & Marketecture Media for an engaging panel…
The latest on S4 Capital, how AI is shaping the holding companies of the future, and more. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.
