In the first episode of our new series, "Transparency", sponsored by DoubleVerify, we tackle the challenges of advertising in today's fast-moving and often polarizing news cycle. Jeremy Bloom and AdTechGod(™) are joined by Sarah Caputo, Chief Digital and Marketing Officer at Envisionit, who shares her insights on protecting brand safety…
Series Sponsor: IQM In this episode of The AdTech Forum, we tackle the election year with a three-part discussion: 1. Political Landscape: Shannon Chatlos, a partner at SPM, discusses current trends in political digital advertising, new platforms, and technologies. 2. Challenges and Complexities: We explore misinformation, data analytics, and ethical…
Everyone Cannes: Because some walk the Croisette while others eat croissants. In this episode, Aaron Goldman highlights how creativity is at the heart of Flashtalking and how AI empowers the human element in digital advertising. Discover how Flashtalking combines innovative AI technology with creative ingenuity to deliver impactful and personalized…
Everyone Cannes: French food is good but Five Guys is better. In this episode, Kris shares how IQM simplifies advertising and targeting in highly regulated industries like the political vertical and healthcare. Discover how IQM's innovative solutions help navigate complex regulations, ensuring effective and compliant advertising strategies. Don't miss out…
Everyone Cannes: Because we can buy ourselves rose, thank you very much In this episode, Mike Hauptman discusses the challenges marketers face in accessing the industry's top DSPs and how AdLib can bridge this gap. Learn how AdLib's innovative solutions empower marketers to unlock the full potential of their digital…
Everyone Cannes: While you get sunburnt, we ride the subway in the shade. In this episode, Andy Schonfeld shares how Tatari collaborates with agencies and brands to shift their focus to outcome-based television. Learn how Tatari's innovative approach is transforming TV advertising by prioritizing measurable results and driving real business…
In this episode, Melanie Eckl takes us on a deep dive into how Attributy harnesses data to provide a comprehensive view of both online and offline channels. Learn how embracing a data-driven approach can transform your understanding of customer behavior and elevate your marketing strategies to new heights. Whether you're…
Series Sponsor: Attain Join us as we welcome Tina Wilson, the Group General Manager at Nielsen, to The AdTech Forum. With 30 years of industry experience, Tina oversees Nielsen's analytic businesses and partnerships, providing data-driven insights for media buyers and sellers. As a recognized leader and mentor, Tina discusses the…
Series Sponsor: Attain In this episode of The AdTech Forum with Jason Niemi, Global Technology Director at Kimberly-Clark. Jason shares strategies for using opt-in data to personalize campaigns without compromising user consent, highlighting how consumer consent ensures legal compliance and enhances targeting effectiveness. The discussion covers the importance of consent-driven…
Series Sponsor: Attain In this episode of The AdTech Forum, we welcome Jeff Katz, the US Head of Verticals at ROKU, where he oversees sales for the Auto, Restaurants, and Travel industries. Jeff has spent the past 5.5 years at ROKU, building partnerships with Fortune 500 brands and working with…
Series Sponsor: Attain In this episode of The AdTech Forum, we welcome Katie Schnepf, a seasoned advertising professional from Mindshare Chicago, with over two decades of experience in the CPG sector. Join us as Jeremy Bloom and AdTechGod dive into discussions on how brands can extract valuable lessons from different…
Series Sponsor: ATTAIN Welcome to The AdTech Forum - In this series we discuss Outcomes. Welcome to a new series of The AdTech Forum, this is Series 3, "Outcomes" sponsored by Attain. In this episode, Jeremy Bloom and AdTechGod is joined by Alex Vinci, a seasoned expert in the commerce…
Series Sponsor: Cadent Welcome to The AdTech Forum (https://www.linkedin.com/company/the-adtech-forum/) - It’s the final chapter of our 5-part series on all things “Supply”. “It’s all about the viewer. At the end of the day, the advertiser is dependent upon the viewer and their behaviors.” - Jes Santoro We were graced with…
Series Sponsor : Cadent Episode 4 - Kyle Turner from Philo Philo's Kyle Turner brings some fresh perspective on the importance of communication, transparency, and accountability among advertisers, publishers, and SSPs to tackle major challenges like fraud, supply quality, audience accuracy, and competitive separation. Kyle talks with us about advocating…
Series Sponsor: Cadent Katya Shkolnik joins us from Future Today. Katya’s wealth of experience in the programmatic ecosystem sheds light on how premium content providers stand-out in today’s competitive market. In this episode, we dive into the evolving role of SSPs and how they help publishers optimize inventory monetization strategies…
Series Sponsor: Cadent Welcome to Episode 1 of our 5-part series on all things “Supply”! Our special guest, Erica Lamoreaux, brings invaluable insights from her extensive experience across agency holdcos, martech SaaS leadership, and media at renowned companies like Clorox and Workday. In this episode, we delve into the pivotal…
Series Sponsor: Flashtalking by Mediaocean In this episode, we talk with Nikhil Lai, of Forrester, on the intersection between creative and performance marketing - Nikhil is as sharp and well-spoken as they come. 4 Takeaways: - Creative Empowerment: Creative assets are the underutilized secret sauce in today's marketing mix -…
Series Sponsor: Flashtalking by Mediaocean In this episode, we talk with PepsiCo’s Ally Schnitzer on how she measures creative effectiveness, across the retail media landscape to drive sales. "ai is going to enable faster creative testing" - Ally Schnitzer Ally is wicked smart and has an edge working across multiple…
Series Sponsor: Flashtalking by Mediaocean We’re back with Episode 2, of our 5-part video series on creative adtech. In a dynamic rapid-fire discussion with Matt Yager, Performance Creative Lead at Uber. He shares amazing insights on the future of creative testing and advertising optimization. KMDhRW9MG3hL5CjU6MDp Welcome to TheAdTechForum.com
Series 2: Episode 2 of the The AdTech Forum Sponsored by Cadent Episode 2 - Jarred Wilichinsky from Paramount. Jarred Wilichinsky is the SVP, Ad operations at Paramount and brings an amazing perspective on the SSP space from the lens of an premium cross-screen provider. In this episode, we talk…
Series Sponsor: Flashtalking by Mediaocean Creative is the Final Frontier Ben Kartzman is the final episode of our inaugural 5 part creative series! We are delighted to have Ben Kartzman, the COO of Flashtalking, join us to talk about all things Creative. We are so grateful to our creative adtech…
This is the first episode of our 5-part video series talking Creative c/o of our sponsor, Flashtalking by Mediaocean AdTechGod(™) & Jeremy Bloom explore how #creative innovation can enhance the effectiveness of media campaigns with our first guest Bryan Simkins of Publicis. This episode promises to deliver hard-hitting insights on…
Ari and Eric review the best and the worst of 2014 and make some predictions about the future. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.
